Almost every successful real estate agent that I know gives a closing gift. It’s almost expected at this point. Do you know what happens when something is expected? It becomes a commodity instead of a brand builder. The question then becomes, how do you raise the bar on client gifting without finding ways to outspend your competition?
Let me start with a couple of facts:
Around 21% of your real estate clients will be repeat clients. Another 21% will come from client referrals. That means that approximately 42% of real estate business is directly tied to client relationships. That’s for an average agent. In reality, it’s much higher for rock star agents.
Investing in client relationships is playing the long game, but it’s the smart play. The most important date to give a gift to your client is NOT the day they sell or purchase their home. It is one year later.
Your clients will probably not be surprised or moved by your closing gift unless it is extravagant or exceptionally thoughtful. However, receiving a gift on the anniversary of their purchase is sure to make an impression.
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